It's not talked about but many companies and products are targeted at black consumers.  I am thinking of Spirte, Pine Sol, Clorox, Newport Cigarettes, Kraft Macaroni and Cheese and car dealers.  Yet these business employ almost 100% white people. 
Only recently have they diversified.  
I am thinking of Pine Sol ad with the large women in dreadlocks.  First time, I ever saw that.
 
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