Saturday, November 19, 2011

White businesses with Black Consumers

It's not talked about but many companies and products are targeted at black consumers. I am thinking of Spirte, Pine Sol, Clorox, Newport Cigarettes, Kraft Macaroni and Cheese and car dealers. Yet these business employ almost 100% white people.

Only recently have they diversified.

I am thinking of Pine Sol ad with the large women in dreadlocks. First time, I ever saw that.